Spirit Airlines generates a lot of hate and apparently, rightly so. They've been surveyed to have the RUDEST Flight Attendants & have been found to be one of the Worst Companies in America.
So what's a low rent airline to do? Why EMRACE the HATE.
Spirit is giving away 8,000 "Spirit Miles" to those that hate on them (or another airline) with a 140 character tweet.
If that's not PR dumb enough, they cut a video on it saying that they have cheap seats for "cheap asses" & repeat some of the vulgar things people think of them. I kid you not!
Ode to Hate from Spirit Airlines on Vimeo.
Apparently they believed some PR schmo on Madison Avenue that told them any attention is good attention.